In this final post of his three-part series on small business technology, branding expert Alex Lau discusses 11 ways you can use technology to improve your customer relations, customer service and business reputation.
People judge books by their covers, particularly in a business context, so don’t underestimate the power of professional conduct and presentation – it’s part of your brand, and it might sometimes be the only thing separating you from your competitors. Use our ‘We Use ServiceM8’ webpage and stickers to build on your business image and emphasize to your customers that you care about great service.