In this final post of his three-part series on small business technology, branding expert Alex Lau discusses 11 ways you can use technology to improve your customer relations, customer service and business reputation.
Providing a consistent quality service to your customers is essential if you want your business to grow and succeed. As your business grows it is impossible for you to personally check the quality of all work.
While collecting feedback cannot prevent one of your customers from having a bad experience from an unhappy staff member, unsatisfactory work, miscommunication, etc. It can highlight an issue before it has a chance to do long term damage your business.