Small business data: use your data to help grow your business

Wink reports - tablet


Small business owners are always busy, throwing themselves at the never-ending list of business tasks needing attention. The problem is they can forget to regularly step back and look at the big picture of how their business is doing.

We’ve previously talked about the importance of business fitness — dedicating time on a regular basis to work on improving your business. A great lens through which to look at ways you can improve your business is your data.

Presented properly, your business data can help you:

  • identify trends in your business (and your industry);
  • monitor staff performance;
  • concentrate your marketing campaigns; and
  • set the future direction of your business.

All small businesses generate data. The availability of data is no longer an issue — in this age of cloud software and the internet of things, data is abundant. Making sense of all this data is the issue.  

Even if you only use a few business software solutions, extracting and consolidating the data from each to form a ‘big picture’ story which makes sense and provides actual value can be a time consuming exercise — one that can seem like more trouble than it’s worth.

Enter Wink Reports 😉, a custom business reporting solution from ImpulseCloud. The Wink Reports team are experts in unlocking business data to provide valuable and actionable insights. They assess the software tools your business uses and work with you to tailor customised reports containing what you need to know to keep your business moving forward.


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The Wink Reports team particularly specialise in Xero and Xero Add-Ons (like ServiceM8!).

If you think you could be making better use of your business data, you can find out more and get in touch with the Wink Reports team here.

Better yet, Andrei Gromek, Managing Director at ImpulseCloud, will be hosting a 30-minute webinar to introduce Wink Reports to ServiceM8 users. The webinar is on Tuesday 1 March 2016 — for details and to register, click here.

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